Highlights
- Karakoram Highway confidence returns
- Fairy Meadows as gateway trek
- Eco-luxury positioning strengthens
- Domestic tourism fuels shoulder seasons
Roads reopen, imagination follows
2025 was a year of restored confidence in overland travel to the north. Guests who had postponed for years returned with longer itineraries and higher expectations for comfort.
Responsible tourism as default
Green Tourism Pakistan's sustainability message stopped reading as marketing and started reading as operational reality, waste handling, local hiring, and honest capacity limits.
